Showcasing Amazing Tech
The first new Mac Pros have finally made it off the line, and the first unboxing video (see: unboxing a calculator for more on this strange phenomenon) is officially up on Youtube. Why it’s significant: Manufactured in the USA. Not unheard of amongst PC manufacturers, but unusual and welcome by most. Pros have been waiting for this for four years. The new Mac Pro...
As they say, “the proof is in the pudding”. Apple showed off the iPhone 5S’s camera in one of the more brilliant smartphone ads of all time, “A Harris Family Holiday”, an ad launched yesterday, set to Judy Garland’s “Have Yourself a Merry Little Christmas”. The ad was a family holiday montage shot entirely on an iPhone 5S – a standard iPhone 5S. Complete...
Apple’s history with color is pretty black and white. First they release a product in black, or white. Next, they release a version in the color not previously released. Lastly, they release a variety of colors, and laud their brilliant (emphasis: mine) new colors. It’s really pretty predictable. The good news of course is that Apple is sticking to the pattern – indicating a...
For those of you fretting, the non-retina ultrathick disk-drived Macbook Pros are still around. There’s just little reason to buy it. One single 13-inch machine is still available, alongside the new retinas. It starts at $1200, but once you start customizing, it easily surpasses the price of the new 13 inch retinas, which now start at $1300.
Per usual, I’m posting a live copy of my notes here, so that you can quickly catch up on what you missed for today’s iPad/Mac Pro/Macbook Pro keynote event. It’s broadcasting live by the way, right here. You need Safari to watch. Apple starts with their amazingly thoughtful design video. I love that video so much. Cook talks about the iPhone’s crazy opening weekend, and...
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