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Category: advertising

Michael SitverAugust 2

Apple’s New Ad is Inspiring (and super-viral)

Some judge the worth of a product by its features. Others judge it by the impact it has on society. That’s Apple’s message in its latest commercial, titled “Dreams”, advertising…

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Michael SitverFebruary 4

This is the best Microsoft Ad…Ever [Video]

If Microsoft had an equivalent to Apple’s landmark “1984” ad, this ad would be it. Microsoft’s new ad, “Child of the ’90s”, aims to sell internet explorer, or rather, to…

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Michael SitverJanuary 20

Modern Family And Microsoft Go a bit Wild with the Product Placement

Microsoft must have paid Modern Family a lot of money for the rights to product placement, because in one screenshot, I found eight products placed, from a Windows tablet, to…

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Michael SitverDecember 19December 19

Apple’s Touching Holiday Ad Was Shot Entirely on An iPhone 5S

As they say, “the proof is in the pudding”. Apple showed off the iPhone 5S’s camera in one of the more brilliant smartphone ads of all time, “A Harris Family…

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Michael SitverNovember 20

New Google Search Ads Are a Case-study in Poor Design

Google has always been expert in design, mastering the art of clean, user-focused pages, but their new ad format does just the opposite. Google’s latest ads occupy nearly the entire…

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