Apple iPhone Event 2013 – Live Notes and Details

These are lives Notes on Apple’s 2013 iPhone event. They will be updated and filled in as information becomes available.

Talking Points:

  • iTunes Festival – Music festival online

  • Apple Store Update:

  • 700 millionth iOS device next month

iOS 7 and Siri:

  • Presented by: Craig Federighi

  • Parralax Effect (3D springboard)

  • Can figure out commute time based on traffic

  • Pulldown universal search

  • Tabs in Safarai

  • Siri can now be male or female – can also read tweets

  • Remastered alerts sounds

  • iOS built-in live camera effects

  • built-in square photos for instagram

  • Airdrop for iOS – could have used this when I lost power during a hurricane

  • Over 200 new features – the usual ambiguity over what those are

  • Available September 18th

  • Works on: iPhone 4 later and iPad 2 and later and the 5th gen iPod touch

  • iWork for iCloud – still excited about this – any platform

  • iWork, iPhoto, iMovie now free (there goes $100 down the toilet for me) 🙁

iPhone 5C Specs:

Replacing the whole (lower the price of last year’s). iPhone 5 and below Gone for good. Schiller presents:

  • processor – A6

  • display

  • COLOR: 5 Colors – Plastic- green, white, blue, pink and yellow – cheapens the brand? – Unibody design -entire back – at least the screen is glass

  • Steel-reinforced

  • 4 inch Retina Display

  • Special cases so color shines through

  • camera – Facetime HD Front – 3x Zoom Back with increased lowlight performance – 8 MP

  • design

  • Battery Life: Higher Capacity Battery

  • 100 MBpS dual band Wifi – finally

  • ONLY $99 – a great value  (16GB). 32 GB 5C is $199

special features:

iPhone 5S Specs:

  • Black, Gold and Silver

  • Aluminium

  • M7 – new chip/part – “motion co-processor” – deals with compass, accelerometer, gyroscope to read data while processor works on other things – keeps track of activities, like Jawbone UP (my review)

  • processor SOC A7 is 64 bit – twice as fast on tasks and graphics

  • Fast like LIGHTNING

  • 40X faster than first iPhone

  • A billion transistors

  • “Console level graphics”

  • FAST

  • display

  • Camera: F2.2 aperture camera – that means insane Depth of field and low light performance – Bigger pixels – makes it more of a camera, less “caamera phone”

    • Still 8 MP – respectable

    • Auto white balance – key

    • 2 LEDs for better flash performance

    • Auto Stableization – also key – maybe I would have been able to get a clean photo of air force one while my wrists were shaking, with this

    • 10 pics per second burst mode! Better than DSLR cameras

    • Slow Motion Video Camera – sick awesome – 120 fps HD (slowed 400%)

    • 28 MP adjustable Panorama

    • TouchID – for those who hate passcodes – Fingerprint scanner under home button – 70 microns thin, 500 pixels per inch – insanely great – first time I’ve been able to use that phrase in years

    • What if you break your home button?

    • Also replaces iTunes password!

    • 50% of people don’t lock their phone

    • What if a friend needs to access it? Option of passcode?

    • Saphire button, so it won’t break

    • encrypted

    • 16 GB $199, 32 GB $299

    • Dyed leather case = $39

    • 4S 8GB still around

    • 5S and 5C due to arrive September 20th in 100 countries

    • Still looks like an iPhone 5 – just like 4S and 4

  • design

  • battery: 10 hours of talk time, 250 standby, 10 browsing – excellent

special features

OSX Mavericks: No info

Mac Pro Specs and Features:

No info

  • Processor

  • Hard Drive

  • Design

  • Power Consumption

  • Other Special Features:

AND ONE FINAL QUOTE FROM Elvis  Costello: “New Song. Costello: “It’s from an album we’re releasing…See I’ve got product announcements.”


Michael Sitver

Michael Sitver is a technology insider who has been blogging about technology since 2011. Along the way, he's interviewed founders of innovative startups, and executives from fortune 500 companies, and he's tried dozens or hundreds of gadgets. Michael has also contributed to works featured in Newsday, The San Francisco Chronicle, and the associated press. Michael also occasionally consults, and writes for Seeking Alpha and Yahoo News.

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