Apple Releases Badass Mac Pro Cinema Trailer [Video]

In their usual grandiose fashion, Apple released a movie-like trailer for the new Mac Pro. Using “James Bond”-esque music, fast moving camera pans to show the beautifully sharp curves, and other cinematic techniques, Apple drummed up excitement. In the end, the Mac Pro transforms into fire, then earth, showing its magnitude.

This ad is different from past mac ads, usually shot on white backgrounds, and showing actual features, but this ad did drum up excitement in the traditional way, with a very succinct description. “The future of the pro desktop. Coming this fall.”

 

Meanwhile, this is how Microsoft advertises a product.

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Michael Sitver

Michael Sitver is a technology insider who has been blogging about technology since 2011. Along the way, he's interviewed founders of innovative startups, and executives from fortune 500 companies, and he's tried dozens or hundreds of gadgets. Michael has also contributed to works featured in Newsday, The San Francisco Chronicle, and the associated press. Michael also occasionally consults, and writes for Seeking Alpha and Yahoo News.

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