Showcasing Amazing Tech
This “surface”d the other day. It’s a humorous parody of the difference between the advertising for Microsoft’s Surface and Apple’s iPad. It basically combines the two ads into one mega ad where they interact. It’s a funny video, but it does bring a real point. Apple’s ad strategy has won awards and acclaim for being some of the best in history. What many wonder...
Since the inception of advertising it was tailored towards the mass media. There was some targeting based on the typical audience of the publication, but until the advent of PPC, Cookies, and other web advertising techniques ads were never as efficient as they could be. Then came the internet. Advertisers could target gender, location, age, and interests and pay less for more exposure. What only a...
For those who don’t know, Hulu- an online video provider now allows you to choose your ads. It requires you to start the ad from the beginning even when another ad is in progress, but by sacrificing a few seconds of your life, you can save 27 seconds of misery of watching an ad you’ve seen five times. The feature is called Hulu ad...
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