Who Was Really Behind the Gold iPhone 5S? – A Surprising Twist

by Michael Sitver · September 14

The golden iPhone 5S seems so un-Apple. It’s flashy, and it’s tacky. Frankly, it looks like Snookie designed it. Could the brilliant Jony Ive really be behind this monstrosity?

My theory is that Apple just wanted to be able to crack the joke about the 5S being the “gold” standard, but this theory/parody video has equal likelihood, and it’s much funnier. Check out Rafi, Apple’s new Vice President of Gold.

Tags: ad Apple Commercial design funny humor iphone iPhone 5s video

Michael Sitver

Michael Sitver is a technology insider who has been blogging about technology since 2011. Along the way, he's interviewed founders of innovative startups, and executives from fortune 500 companies, and he's tried dozens or hundreds of gadgets. Michael has also contributed to works featured in Newsday, The San Francisco Chronicle, and the associated press. Michael also occasionally consults, and writes for Seeking Alpha and Yahoo News.