The Apple Store Experience

This week I paid a visit to one of Steve Jobs’s greatest unintentional creations. When an employee came to him with the idea of Genius bar he hated it. And then he slept on it. And then he loved it. And it was born.

Thank you to Lauren who assisted me. She popped my computer open, pulled out the fan, found the broken tiny piece that was causing a loud grinding noise in my computer and had it back to me in minutes. For several minutes she fielded my questions afterward kindly and efficiently. That is something that no PC company can offer.

I didn’t have to call some guy in India or ship my computer away for three weeks to get it fixed. I noticed a problem. I called the American Applecare line. I set up an appointment and went into the store. They fixed it. And I was out minutes later. This is how tech support should be. One more thing worth noting: By holding down the N key when powering up and plugging in an ethernet cord they boot to a custom OS made for diagnosing hardware problems. How cool is that?
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Michael Sitver

Michael Sitver is a technology insider who has been blogging about technology since 2011. Along the way, he's interviewed founders of innovative startups, and executives from fortune 500 companies, and he's tried dozens or hundreds of gadgets. Michael has also contributed to works featured in Newsday, The San Francisco Chronicle, and the associated press. Michael also occasionally consults, and writes for Seeking Alpha and Yahoo News.

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