Category: Longform

Microsoft Band wearable - Microsoft turnaround

Microsoft’s Steady Comeback Has Begun

Microsoft was in bad shape when CEO Steve Ballmer left this year. It was very fiscally healthy, but it had failed twice in two years to release a successful tablet despite billions spent on marketing. Microsoft’s Windows phones picked up only a fraction of the global smartphone market. Microsoft’s most lucrative products, the  Office Suite and Windows, faced steep competition from Google’s own offerings. Over the past decade, Microsoft...