Is Emotional Economics the key to innovation? [video]

Recently I was surfing TED(Technology Entertainment Design) when I ran into a fantastic talk by master Ad executive Rory Sutherland. Rory Sutherland presents a fantastic argument on how simply changing perspective can change value and how creative thinkers can often come up with better solutions than technical geniuses. For example, in one of his videos he mentions that London spent 6 Billion pounds on speeding up the 3 hour + train ride from London to Paris by 40 minutes when they could have improved the value of the train ride just as much by simply adding Wifi at 1/1000th of the cost. It’s a fascinating talk that I simply had to share, so check it out below.