Mashable Incorporates Micro-sharing- Are we losing the patience to read a tweet?

With 1 billion people on Facebook, and hundreds of millions more on other social networks, sharing has become the most important focus for futuristic web design, and the new technology, called “microcontent” utilized in the new Mashable.com design released today is one awesome major example of what that focus has produced.

Here’s an example of microcontent in use. Say you’re reading a list of the top ten funniest yo mamma jokes and you want to share your favorite with your mom. In the past you would share the whole article with all ten jokes, but with micro-sharing, you can easily share specific lines and areas of the article so that when she clicks on the link on her facebook wall, Twitter feed, etc, she is taken directly to that line, and it’s highlighted.

But even I can’t do this great idea justice… so here’s Pete Cashmore himself, the founder of Mashable, in a video explaining the technology. Sounds cool right? What do you think? Tweet me at @politiguy and include the hashtag “#newtech”.

Michael Sitver

Michael Sitver is a technology insider who has been blogging about technology since 2011. Along the way, he's interviewed founders of innovative startups, and executives from fortune 500 companies, and he's tried dozens or hundreds of gadgets. Michael has also contributed to works featured in Newsday, The San Francisco Chronicle, and the associated press. Michael also occasionally consults, and writes for Seeking Alpha and Yahoo News.

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