This “surface”d the other day. It’s a humorous parody of the difference between the advertising for Microsoft’s Surface and Apple’s iPad. It basically combines the two ads into one mega ad where they interact.
It’s a funny video, but it does bring a real point. Apple’s ad strategy has won awards and acclaim for being some of the best in history. What many wonder (including myself) is why Microsoft would deviate so much from the utilitarian minimalist strategy.
I personally hate the brand messaging that the surface ads send. They should be showcasing Microsoft’s new courting of creators and younger hipster demographics by using the multicolored surface covers in their advertising but instead they go for a dull black which preaches “Microsoft is still all business”. The carefully choreographed actors performing simultaneous keyboard attachments resemble something out of Apple’s 1984 ad (or Orwell’s 1984 film). Honestly, it’s just awful. Do you dissagree? Answer the poll below the video. The parody is awesome though, so enjoy.
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