Tagged: 2014

NFC: The Groundbreaking Technology Whose Ground Hasn’t Been Broken

It was supposed to be huge. NFC was hailed as a “holy grail” in a 2011 PC World article. Credit card companies, startups, technology companies, and smartphone manufacturers rushed to build technologies around it, but it fell (almost) flat. NFC – technology that allows for your smartphone to interact with everyday object wirelessly- was simply too confusing for new users. Apple was berated for...