With 1 billion people on Facebook, and hundreds of millions more on other social networks, sharing has become the most important focus for futuristic web design, and the new technology, called “microcontent” utilized in the new Mashable.com design released today is one awesome major example of what that focus has produced.
Here’s an example of microcontent in use. Say you’re reading a list of the top ten funniest yo mamma jokes and you want to share your favorite with your mom. In the past you would share the whole article with all ten jokes, but with micro-sharing, you can easily share specific lines and areas of the article so that when she clicks on the link on her facebook wall, Twitter feed, etc, she is taken directly to that line, and it’s highlighted.
But even I can’t do this great idea justice… so here’s Pete Cashmore himself, the founder of Mashable, in a video explaining the technology. Sounds cool right? What do you think? Tweet me at @politiguy and include the hashtag “#newtech”.
