The App Store Chronicle

Why Handoff is Apple’s Greatest Innovation

Apple unveiled a lot of updates today, but none were greater than Handoff (also Continuity, which is a related feature), a feature for both OSX and iOS. Here’s why.

What is Handoff?

Handoff means integrating your iPhone, iPad, and iPhone, so when you put one down, you can resume what you’re doing on the next device.

Why This is Apple’s Greatest Innovation

What is Apple’s biggest issue today? If you guessed that they’re losing iOS users to Android, you’re correct, and it’s a real problem. Handoff is the solution.

The iPhone, and the Mac are great by themselves, but in order to convince users to keep both Macs, and iPhones (or iPads), Apple needed each device to provide immense value to the other. By letting you use the features from one device on the other, Apple has met that goal.

Handoff’s Perks

Here’s what makes Handoff special (by the way, remember that you need both an iPhone or iPad, and a Mac for this)


Overall, it’s an exciting offering for customers, and a very good way to retain customers. It makes the whole greater than the sum of its parts, and offers something that currently, no other smartphone maker can provide.

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