Tagged: targeted advertising

Targeted Ads Escape Confines of the Web

Since the inception of advertising it was tailored towards the mass media. There was some targeting based on the typical audience of the publication, but until the advent of PPC, Cookies, and other web advertising techniques ads were never as efficient as they could be. Then came the internet. Advertisers could target gender, location, age, and interests and pay less for more exposure. What only a...