Tagged: Beats

Why the Beats Acquisition is Uncharted Territory For Apple

Today, Apple acquired Beats for $3 billion. When I first heard the rumors, I didn’t believe it. The deal didn’t seem to make sense, until you really dug into the core of this complex transaction, and all the value that Beats provides. Let me explain what’s so fascinating about this deal… What’s so different about this acquisition? The Beats acquisition represents entirely new ground...